Forever Ideal Eyelash Serum

164 Reviews

Eyelash Growth Serum

$59.95 $86.00( / )
This eyelash serum helps you to achieve those fluffy, thick, and long lashes you are longing for. The formula is enriched with Castor Oil, Biotin, Pro-Vitamin B5 and Vitamin E to strengthen and thicken your lashes.
8 ml, 0.27 fl oz


  • 1 Bottle - 30% Off
  • 3 Bottles - 60% Off
  • 5 Bottles - 65% Off
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A new life for your lashes

Longer and stronger
lashes in just 2-3 weeks!

Longer and stronger lashes
in just 2-3 weeks!

When applied regularly, Forever Ideal Eyelash Growth Serum will make your eyelashes fuller, stronger and longer. As the eyelash growth serum also hydrates your lashes, you should notice a reduction in how easily they fall out and enjoy thicker lashes that are easier to apply makeup to. You can expect to see amazing results in as little as 2-3 weeks!

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Hear our customers stories

“My lashes just get thicker and longer”

“Get ready to see the magic!”

“Essential in my night-time beauty routine”

Clean, plant-based formula

For all
skin types
For all
skin types

Powerful ingredients

The Forever Ideal series with its best eyelash and eyebrow serums packs a number of premium ingredients such as Biotin, Provitamin B, Vitamin E and Apple Stem Cell. All-organic nutrients clinically tested and proven to revitalize your brows and lashes.

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Provitamin B5

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Castor Seed Oil

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Vitamin E

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Apple Stem Cell

Feel The Benefits

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Increased Eyelash Growth

A potent eyelash enhancer that delivers a powerful lash boost you can notice and feel instantly.

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Stronger Hair Follicles

Forever Ideal Eyelash Serum repairs broken lashes while inspiring natural eyelash growth and improving lash strength and length.

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Hydrates Your Lashes

The Castor Seed Oil and Biotin hydrate the area around your eyelids and trigger the hair regrowth process.

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Largest tube on the market

A market-leading tube size of 8 ml (0.27 fl oz) that will last you up to 3 months. The highest content to dollar ratio around!

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For all skin types

Forever Ideal Eyelash Serum is a dermatologist tested lash enhancer that is certified suitable for all skin types, even the most sensitive ones.

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Long Lasting Results

With regular application, your eyelashes will soon be longer, stronger and fluffier than ever. Guaranteed!

A Stunning Transformation

Our lash-stimulating peptide complex supports the lash's natural renewal cycle making your lashes longer, thicker, and healthier.

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How to use

Longer, fluffier eyelashes in 3 simple steps

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1. Remove your makeup
and cleanse your face.
How to use Step Two
2. Apply to the base of your eyelashes every night.
How to use Step Three
3. Consistency is KEY! Apply everyday for 60 days.

Forever Ideal vs the competition

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What Our Customers Are Saying

Ashley M.


A friend of mine recommended the Forever Ideal Eyelash Growth Serum and I haven’t looked back since. Simply amazing! After just a few weeks my eyelashes became much longer and thicker. I couldn't recommend this product enough!

Nick M.

Amazing Serum!

LOVE THIS SERUM! When my sister first recommended this lash serum I was sceptical. But after a few weeks my eyelashes are thicker, darker and stronger than ever. Highly recommended!!

Christie T.

Life changing!

Without a doubt the best eyelash growth serum I’ve tried to date, and boy have I tried a few! I practically didn’t have any lashes left from using too many eyelash extensions over the years then yanking them out, this eyelash serum changed everything!

Jennifer P.


I am loving Forever Ideal Eyelash Serum, I use it all the time and recommend it to anyone who has weak lashes. Mine just seemed to fall out every time I blinked before using it but now I think they are stronger and longer so I am really happy with the product.

Julie W.

Amazing Serum!

Forever Ideal Eyelash Serum is my favorite eyelash serum. I’ve tried a few but I love the smoothness of this one, I can just tell it’s a quality product and in the 3 months I have been using it I have definitely noticed an improvement. Definitely recommend it.

Caroline B.

Life changing!

I use Forever Ideal Eyelash Serum every night and have recommended it to everyone I know, it really is THAT good. There are so many beauty products out there I find it overwhelming to choose but now I have found this, I’m sticking with it!

Frequently Asked Questions

The Forever Ideal Eyelash Growth Serum is created for men and women of all ages who want to improve the look of thin, sparse lashes and stimulate natural eyelash growth.

Apply to the root of your eyelashes once a day, perhaps morning and night and see visible results in just two-three weeks. You can even use the same product in your eyebrows and experience the same results!
With daily application of Forever Ideal Eyelash Serum, your hair follicles will start repairing within the first 2 to 3 weeks. That process will allow for new eyelash growth while at the same time strengthening the existing brow and lash hair you have. Use consistently and you should expect to note a difference in as little as 4 to 8 weeks!
Our products have been rigorously tested by a third party and tried by hundreds of customers. There are absolutely NO artificial ingredients, including paraben, fragrances or any other fillers.
A tube of Forever Ideal Eyelash Growth Serum lasts for approximately 3 months.
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Why Our Customers Love Forever Ideal

Amelia L.

3 days ago
Verified Buyer
"Significant difference"
Finally, a beauty product that exceeds my expectations! Within two weeks I saw a considerable difference.

Amber S.

3 days ago
Verified Buyer
"Definitely works!"
It has the magic ingredients of Castor Oil, Biotin amongst others and it provides me with the treatment I was missing to nourish my eyelashes!

Chloe M.

3 days ago
Verified Buyer
"Happy that I found this"
I'm very glad I ran onto your site and found the Forever Ideal Lash serum. I think I'm going to use it for quite a while. Love love love how my eyelashes look now!

Forever Ideal Eyelash Serum - Eyelash Growth Serum

164 Reviews

Why Our Customers Love Forever Ideal

Customer Reviews
4.8 Based on 164 Reviews
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Shauna SVG verified by SHOP
United States United States

It’s a bunch of BS! I spent over $100 for the 3, Forever Lash bottles and it did nothing at all. My eyelashes did not grow in length nor thickness and I used it faithfully every night. It was a lot of money to spend on a gimmick. Super disappointed! I still have two bottles I don’t know what to do with but throw them away.

Kathleen SVG verified by SHOP
United States United States

Burns my eyes and blurred vision

Phung H.
United States United States


I read a lot of positive reviews about this lash serum, but it failed me. I bought it 3 weeks before my cousin’s wedding hoping my lashes will grow, but it didn’t. So I thought, maybe my lashes needed more time. I kept using it everyday. It has been over 3 months now, and still it doesn’t work. My lashes look the same. I am utterly disappointed. I do not recommend this and will not buy again!

J. H.
United States United States

Forever Ideal Eyelash Serum

Easy to use, great product. Would buy again.

Brenda Z.
United States United States

Works Wonderful

My lashes began to grow by one week. Also used on my eyebrows which are now thick and bushy.. All this because I had stomach cancer and all hair fell out, but now I have it back again. I am a happy camper.