Let’s imagine this scenario:
You’re at your favourite makeup store, browsing their catalogue to get the perfect makeup product for the party you’re attending later. Out of the blue, you see the makeup product that you’ve always wanted, standing on the shelf.
You reach out to grab it. But wait. Are you SURE you should buy it?
Is it safe for you to consume?
Is it harmful for the environment?
In this article, we’re going to find out the points you can look out for when shopping for your makeup products, so that you, as an individual, can make an informed decision when it comes to your purchases.
1) Support brands that use safe materials.
Here’s a quick update of what's happening in the cosmetic industry today.
Toxic chemicals are still abundant in cosmetic products, which cause people to absorb them during their routine makeup sessions. For example, a 2018 study done by the Danish Environmental Protection Agency found traces of polyfluoroalkyl substances in mascara and foundations, which can cause kidney cancer and increased cholesterol levels when ingested. At times, these ingredients are not even found on the labels. Therefore, do exercise extreme caution when sourcing for your next makeup product.
Rest assured though, that Forever Ideal prides itself on using only the safest ingredients. Did you know that our products do NOT contain parabens? Yes, you read that right! Forever Lash and Forever Brow both do not contain the commonly-found ingredient that disrupts hormones and harms the reproductive system.
2) Look for brands and products that are cruelty-free.
The beauty industry is one of the biggest culprits when it comes to animal testing. According to Humane Society International, at least 500,000 animals are being tested on every year, with the trend dating back to at least half a century ago.
As such, before making a purchase, do check that the product contains logos or certifications that affirm that no animal tests were carried out in the development of the product. You can visit websites to check for stores that carry products that are cruelty-free on their shelves.
Did you know that Forever Ideal only uses ingredients that have been proven with scientific research? We do not conduct animal testing on our products, but rather we rely on data that was collected without involving animals to ensure that they are of quality.
3) Support brands that use sustainably sourced ingredients.
Some cosmetic brands use products that accelerate climate change. For example, palm oil, a commonly-used ingredient used in creams and lotions, encourages illegal deforestation as it can only be obtained from oil palm trees in the tropics. Bearing that in mind, do look for brands that use alternatives and check labels to see the ingredients used in the making of the products.
At Forever Ideal, we also strive to make sure that our ingredients are sustainably sourced. For example, the castor oil that we use as one of main ingredients comes from sustainable sources.
What a read, wasn’t it? But it sure was enriching!
You now know how you, as an individual, can play a part in conserving and protecting the precious nature that we have here on this planet.
Well, while we’re at it, why not grab a Forever Ideal product today and let’s work together to protect Mother Earth !